Technology is something that is rapidly changing how people go about their lives. It has also had a big impact on marketing and needs to be considered as an important factor in any marketing strategy. If you aren’t sure about just how much technology has influenced marketing, then you should keep reading. You’ll be able to see many of the ways that technology has changed the marketing game.
The Advent of Big Data
Marketers are now able to get more data than they have ever been able to in the past. A large percentage of people use information collected from big data to inform their decisions. It can lead to more targeted marketing campaigns that meet the needs of the people that you’re trying to sell products to. You can also use this kind of data gathering to get information on how well your ad campaign is being received.
Marketing Using AI Assistance
As you might expect, being able to use artificial intelligence has been a game-changer for people in the marketing business. Collected data is all fine and good, but people gather so much data that it would be nearly impossible to go through it all manually. Thankfully, marketing using AI assistance makes this all a very simple process. You can use AI to go through the data and get the important details so that you can make smart decisions based on real information.
The Prevalence of IoT Devices
The fact that there are so many connected IoT devices out there has changed the game. Internet of Things connected devices such as smartphones have been produced in large numbers. Many household devices are “smart” now and have been made into IoT devices as well. There are more potential ways for marketers to reach their target audience than ever before.
Being Able to Use the Cloud
Just being able to use the cloud has changed the way that people go about their business. The cloud makes it incredibly easy to store data, and sharing files with team members or friends is decidedly simple. Large marketing projects can be worked on by the group without having to deal with the tedium of emailing large files back and forth. The cloud also provides a safe place where all of your work is backed up, and it is an invaluable tool for professionals.
AR Marketing
Even the augmented reality phenomenon has seeped into the marketing world. You’ve probably played several of the latest AR games such as Pokemon Go on your smartphone. Some people are using AR experiences to get people to interact with special advertisements. For those who don’t know, augmented reality is a technology that allows people to interact with virtual elements that have seemingly been placed in the real world.